Ideas are Cheap
Lest I come off as petulant, I want to let it be clear that nobody else can do what The Airspace does and plans to do in the future. I am confident of this for a couple of reasons.
Ideas are ultimately awe-inspiring and worthless. There are buildings filled with people who have ideas—and I mean great ideas that could change the course of human kind forever. But, these ideas will likely never come to fruition because the originators of such ideas lack the gumption, resources, or mindset to call them into action. Just the same, there are warehouses filled with godawful ideas. The power in creating something like The Airspace does not come from the concept of wanting to start something. The power lies in the ability to address or create a need that people need satisfied and that only The Airspace can do. On the Colophon page, we list all the technology put into the system. Just because I say the website runs on a LAMP stack on cloud servers doesn’t mean everybody can implement the same and to the same success.
Online publications and media ports represent a community. Communities create platforms. And, platforms command power and influence like non-other. Our target group of people we want on The Airspace isn’t a group of people who think a certain way, but rather a community of people within similar context. A blog on organic dog food is limited in scope because it relies on trends in dog-owners, health consciousness, organic branding, etc. The Airspace presents stories. Not BS presentations of facts but stories that conjure anecdote and reflection. Those are the stories incident to the human heart that will never go out of style.
Our frugality and limited resources are the mandate for our inventiveness. In the past 40 days alone we have repurposed all sorts of technology and process to create premium material with limited expenses. It helps that the editorial board is made of rich individuals with experience across the board. But that tendency for innovation is in our DNA.
We have a lot of momentum and requests from new writers and contributors every day. When we launched, we presented a minimum viable product. It’s good enough to convey what we are doing without revealing too many of our secrets. While I may bitch about sacrifices in content quality in return for SEO benefits that only represents me. I am a part of the organization, and I have a title that assumes authority, but on the whole, that means very little. It’ll be soon when I can step back and allow The Airspace to function on its own while I begin to work on version 2.0.
So to any in doubt of The Airspace, or who assumed my words to imply doubt, I stand by the fact that this will be the best publication I have yet to work for.